.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, the moment familiarized to getting billions in financial backing annually, have raised virtually $360 million up until now this year, putting it on track to become the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That stagnation is due to market saturation, enhanced governing tensions, and also financial uncertainties.ADWEEK talked to five VCs who continue to purchase adtech business, despite these obstacles, regarding what they are trying to find and also what they steer clear of. Probably unsurprisingly, these financiers are actually targeting opportunities in privacy-focused modern technologies and also industry-specific regions including hooked up TV.